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Advertising and promotion
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Language: English

Book description:

Edition description:
4th ed. of "Advertising and promotion".
Publisher: Includes bibliographical references (p. 725-743) and indexes.Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995..
Date: 1998.
Place: Boston, Mass
Edition description:
Includes bibliographical references (p. 725-743) and indexes.Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Identifiers:
ISBN 10: 0256218994

Number of pages: 762
Language: English

Belonged to:
"Irwin/McGraw-Hill series in marketing" serie.


This book describes the following items:

Advertising., Sales Promotion., Communication In Marketing.,

More about the author(s):

George E. Belch was born in 1951

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